How Fashion and Politics Are Intertwined


‘Fashion’ is a term which refers to the latest and trendiest styles of clothing, footwear, hairstyles, accessories and makeup. In a context, the term “fashion” also reflects the concept of personal autonomy.


Whether you are an avid fashionista or not, the proliferation of social media has altered the way you consume news and information. For instance, you can now find a friend’s birthday party photos on Facebook or post a cat picture to a friend’s wall on Twitter. There are also a slew of apps and gadgets available for iOS and Android devices. The best part is, you don’t have to pay to join.

Social influences

Various studies have focused on social influences on fashion. However, most focus on consumer brand engagement rather than on socially generated passion. These studies have only uncovered a limited understanding of social media’s ability to create socially generated brand passion.

Social influences on fashion can include celebrity endorsement, brand communications, brand familiarity, and brand equity. Other factors include bearability, relevance, and viability. Ultimately, it is up to the retailer to respond to consumer demand.

Political influences

Historically, fashion and politics have been intertwined. It is not uncommon for people to wear clothes to express their opinions and beliefs about politics and social issues.

In the 1920s, women wearing trousers made a major political fashion statement. The popularity of punk in the 1970s encapsulated the political and socio-economic climate of the time.

The Civil Rights Movement influenced social factors. Every large society develops its own system of polity.

Mass production

Using mass production in fashion can be advantageous, but it’s also the industry’s biggest polluter. Mass production consumes more resources than necessary and produces 10% of the world’s greenhouse gas emissions.

The fashion industry generates more inventory than it sells, and has been making headlines for burning unsold inventory. The Ellen MacArthur Foundation estimates that $500 billion of the world’s fashion goods are thrown away each year.

Personal style vs collective style

Depending on your inclination, the two may intersect at the fashion industry’s doorway. Regardless, it’s always fun to compare apples to oranges, particularly when it comes to a sexy new dress or two. The best way to go about this is to ask a few fashion cognoscenti about their favorite styles before you commit. Some of the world’s best fashionistas are as sassy as the next door neighbor, while others are more polished.

American fashion

Until the end of the 20th century, American fashion was defined by what it wasn’t. Designers eschewed the opulence and exclusivity of French dressmaking and offered a more affordable, everyday alternative.

American designers reworked materials and fabrics, elevating them to new heights. This led to a relaxed border between casual and elegant fashions. In doing so, they also opened the door to European couture, whose ready-to-wear lines were more affordable.

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